Demo’s Best Music Videos Of 2015

For the first time ever, the consulting group Pantone declared two colours as their Color of the Year: Rose Quartz and Serenity, soft pastel pink and blue colours. We can’t help but think that it’s a tacit endorsement of our consensus favourite music video of the year: Director X’s video for Drake’s “Hotline Bling”. Meanwhile, Kendrick Lamar’s “King Kunta” video (and its square aspect ratio), also by Toronto-born Director X, wasn’t far behind.

Drake – “Hotline Bling” (dir. Director X)

On memeability alone, the music video for “Hotline Bling” takes the cake in 2015. It’s basically just an aesthetically pleasing video with Drake in a turtleneck dancing like a 40 year old father of three, and what more could we ask from the world? — Hazel Sands

I mean, this one pretty much goes without saying. Not only is it Drake, but it is Drake directed by Director X. This video gives me dance goals, outfit goals, Toronto goals, you name it. — Samantha Capaldi

Also nominated by Daven Boparai, Liana Ernszt, and Sophia Luu.

Kendrick Lamar – “King Kunta” (dir. Director X)

Nominated by Dora Boras, Yasmine El Sanyoura, and Jamil Fiorino-Habib.

Rihanna – “Bitch Better Have My Money” (dir. Rihanna & Megaforce)

This music video is more than a music video: it’s a piece of art. There’s something about watching a girl gang kidnap a rich dude’s wife and make an aesthetic, dangerous road trip across the country that really gets to me. I had to resist the urge to road trip through the desert in Chanel the same way Ri did. She serves looks, kicks ass, and is way too cool while doing it. All hail the queen. — Savana James

Disclosure – “Magnets” (ft. Lorde) [dir. Ryan Hope]

Clad in bustier tops and skintight latex, Lorde breaks out of her juvenile gothic shell, and plays a sexy assassin who seduces a married man for the purpose of saving a poor, abused wife. The plot, the fashion, and most importantly the music are so enticing and enthralling, it just makes you want to hit replay over and over. — Alexander Si

Conner Youngblood – “The Badlands” (dir. Johannes Greve Muskat)

Watching this video is as chill as I’ve ever felt. The director, Johannes Greve Muskat, made his start on YouTube editing video game footage set to K’naan. He’s since graduated to create a trilogy of short films for the artist How to Dress Well wherein Tom Krell appears dressed in a biblical-looking floor length linen gown. No one can say his career lacks an arc. — Alie Teachman

Earl Sweatshirt – “Off Top” (dir. Taylor Johnson)

The animation on this video is immediately intriguing, in its absurdity calling attention to the challenges of being black in America. A floating pig head in a police cap takes up the whole screen and then retreats at the end, while Earl raps “I hope the sheriff keeps away from me.” It is a powerful, terrifying representation of an unfortunate reality. — Gwen Reid

Hinds – “Garden” (dir. Pedro Martin-Calero)

Combined, those four girls are the girl I want to be. Music videos are stupid, and this one is no exception, but Hinds is cool. Just look at them. Free spirits. Wow. — Georgia Morris

O.T. Genasis – “Coco” (dir. Rage)

It wouldn’t be as good if there wasn’t an additional “butts and boats” version that was somehow more suitable for broadcast on television. — Alekzia Hosein

Nicki Minaj — “Feeling Myself (Feat. Beyoncé)” (dir. unknown)

There were several music videos that stuck with me in 2015 – particularly this and this – but, in the end, there were really only two: Rihanna’s “Bitch Better Have My Money” and Nicki Minaj’s “Feeling Myself”. Since I actually listened to The Pinkprint a lot (like, a lot), the edge goes to Nicki. Plus, although the video doesn’t really have a plot, we do get a whole lot of undeniable boss moments. (Unfortunately, the official video is only viewable with a Tidal subscription). —  Stuart Oakes

Death Grips – “I Break Mirrors with My Face in the United States” (dir. Death Grips)

Nominated by Adam Piotrowicz.

Eagles of Death Metal – “Complexity” (dir. Liam Lynch)

Nominated by Kalina Nedelcheva.

FKA twigs – “Glass and Patron” (dir. FKA twigs)

Nominated by Emiko Hunt.

Gallant – “Weight in Gold” (dir. Tyler Sobel-Mason)

Nominated by Jamil Fiorino-Habib

Joanna Newsom – “Divers” (dir. Paul Thomas Anderson)

Nominated by Harry Myles.

Kelela – “A Message” (dir. Daniel Sannwald)

Nominated by James Li.

Kendrick Lamar – “Alright” (dir. Colin Tilley)

Nominated by Mubashir Baweja.

M.I.A. – “Borders” (dir. M.I.A.)

Nominated by Ayla Shiblaq.

Shamir – “Call It Off” (dir. Philip Hodges)

Nominated by Jennifer Hyc.

Vince Staples – “Senorita” (dir. Ian Pons Jewell)

Nominated by Jacob Dalfen-Brown.

The Zolas – “Molotov Girls” (dir. Kevan Funk)

Nominated by Victoria Prepelita.


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